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X-WR-CALDESC:Events for Entrepreneurship at Cornell
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SUMMARY:From Shelf to Scale: Building Brands That Last
DESCRIPTION:Open to all students\nHow does a great product become a brand that retailers want\, investors back\, and customers remember?\nJoin Cornell alumni Meli James ’00 of Mana Up and Matthew Greenbaum ’01\, third-generation Co-CEO of International Shoppes\, for a fast-paced\, interactive workshop on building and scaling consumer brands.\nYou’ll work in teams on a real-world CPG challenge and learn how founders\, investors\, and retailers make decisions about growth.\nYou’ll walk away with:\n• What makes a brand retail ready and investable\n• How pricing\, packaging\, margins\, and positioning drive success\n• How brands grow from local favorite to larger markets\n• An inside look at airport retail and multigenerational family business\nCome ready to think\, debate\, and pitch.
URL:https://eship.cornell.edu/event/from-shelf-to-scale-building-brands-that-last/
LOCATION:189 Statler Hall Tower\, 189 Statler Hall\, Ithaca\, NY\, 14853\, United States
ATTACH;FMTTYPE=image/jpeg:https://eship.cornell.edu/wp-content/uploads/Workshop-with-Meli-James-and-Matthew-Greenbaum_Final-Slide.jpg
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