Founders Collective (New York, NY)
As the co-founder of two start-ups, Micah Rosenbloom said he learned early on how important it is to achieve an equilibrium in the entrepreneur-venture capital relationship. Rosenbloom's first company Handshake.com offered enterprise software that enabled consumers to automatically schedule services with a variety of service businesses. But the company strayed from its original mission and attempted to build a big web front-end to drive customers to its business customers. In the end, this proved cost-ineffective and was dropped. "After raising over $20M in financing, I realized we may have overfunded the business," Rosenbloom recalls. "I learned a lot then that I applied to the founding of Brontes," referring to the dental imaging company that he co-founded with Founder Collective partner Eric Paley. "You have to be extremely disciplined. You have to be careful not to become too dependent on venture capital." But fortunately, Brontes was allowed to grow on its own, on a trim budget, before it was sold. Rosenbloom is now in charge of the division of 3M that his company became. Before entering the start-up world, Rosenbloom put in time at the Endeavor talent agency in Los Angeles. There, he briefly worked as an assistant to one of the agents at the agency famed for being the backdrop of the HBO hit series Entourage ("I was Lloyd, essentially," Rosenbloom says). "Hollywood is surprisingly similar to venture capital," he remarks. "It's about bringing the script, the star, and some of the writers together around a great project."
Finally, as someone still involved in the day-to-day workings of the company he helped to start, Rosenbloom says he understands what drives entrepreneurs beyond the profit motive. Of Brontes, he says, "Dentistry's going to be about technology: it's going away from goops and pastes. It's cool to be a part of changing an industry. It's not all about money. It's not all about start-ups and stock options. It's also about having fun with what you're doing and liking the people you work with."