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Cornellians in Private Equity

Lawrence Rusoff


Managing Director
Performance Equity Management (Greenwich, CT)


Mr. S. Lawrence Rusoff is a Managing Director and Member of Investment Committee at Performance Equity Management LLC. Prior to joining the firm, he was a Portfolio Manager at Promark Advisors Private Equity Group and a Member of the PEIAC. Prior to joining Promark Advisors in 1996, Mr. Rusoff worked in the Treasurer’s Office of General Motors where he assisted in managing the debt and derivative portfolio for the corporation. Mr. Rusoff started his career in finance at Salomon Brothers, Inc.


Mr. Rusoff holds an M.B.A. from J.L. Kellogg School of Management, Northwestern University and an undergraduate degree from Cornell University.

Board Affiliations

Mr. Rusoff is a C.F.A. Charter holder and Member of the C.F.A. Institute, serves on the Board of the Private Equity Investment Committee for the Cornell University Endowment and was on the Board of Private Equity Industry Guidelines Group.