The gaming landscape is shifting faster than a roulette wheel spins. Deregulation has multiplied the number of venues, online wagering continues to surge, and gaming revenue now represents a shrinking share of the total as entertainment, dining, and retail carry more weight. Together, these forces are pushing casino executives to rethink their strategies from the ground up.

If you’re curious about how new properties are being conceived and how established ones are reinventing themselves to compete, join us for this Keynote. Our panelists will discuss the keys to designing a successful gaming property, the intricacies of programming that unlock a venue’s full potential, and the leadership practices that separate the winners from the rest.

Speakers:
• Francisco de Asis Martinez-Jerez, SC Johnson College of Business (Moderator)
• Mark Birtha ’94, President, Hard Rock Hoel & Casino Sacramento at Fire Mountain
• Jason Spillerman ’92, Principal and Co-Founder, Vibrant development Group
• Joyen Vakil, Global Director of Hospitality, Gensler

What you’ll learn:
• How deregulation and online wagering are reshaping competition in regional and destination markets
• What defines a property’s value
• Design principles that turn a casino floor into a full entertainment destination
• How programming and amenity mix drive visitation, dwell time, and spend
• What separates properties that successfully reinvent themselves from those that stall
• The leadership habits and organizational choices behind high-performing gaming operations.