Open to all students
How does a great product become a brand that retailers want, investors back, and customers remember?
Join Cornell alumni Meli James ’00 of Mana Up and Matthew Greenbaum ’01, third-generation Co-CEO of International Shoppes, for a fast-paced, interactive workshop on building and scaling consumer brands.
You’ll work in teams on a real-world CPG challenge and learn how founders, investors, and retailers make decisions about growth.
You’ll walk away with:
• What makes a brand retail ready and investable
• How pricing, packaging, margins, and positioning drive success
• How brands grow from local favorite to larger markets
• An inside look at airport retail and multigenerational family business
Come ready to think, debate, and pitch.